The two agencies Handshake und Musszo are now Handshake Booking
Berlin, 21.02.2024
Dear partners, dear friends, dear network,
We are delighted to inform you that Handshake Booking is starting a new chapter today. After years of friendship and cooperation, Simon Alter from Musszo Booking is coming on board as third managing director together with his team, consisting of Margarete Schein and Angelika Appl. This expansion means more power to look after our 70+ touring artists. Our merger makes us one of the largest independent agencies for jazz and global pop in Germany. For us, this is a vital step in keeping pace with the rapid changes in the industry and actively shaping a successful future.
“We are constantly changing the way we work and expanding our field of business. Finding new companions for this journey, who we have known and valued for years, is a real stroke of luck!”, says Moritz Rosin happily.
“Over the past few years, we have given a lot of thought to the development of our agency in a changing cultural landscape.”, Julian Hölscher adds. “For 2024, we are facing one of the most promising seasons since the agency was founded. We interpret this as a positive sign for the industry, but at the same time we felt the need to evolve. We have a clear vision of how we want to work and meet the challenges of the industry, so it was crucial to strenghten our team. There is a deep trust in Simon, Margarete and Angelika and it feels good to be building something new together! I am grateful that Simon and his team have decided to embark on this adventure together.”
“The decision to give up the name Musszo Booking after nine years was certainly not an easy one. But both my team and I have felt the desire for change in recent years, just like Julian and Moritz have.”, Simon adds. “After years of collaboration and friendship, we felt that this step was the right one at the right time and a ‘perfect match’. There will be a lot of Musszo in the new Handshake Booking. It feels good to work together under one roof, strive for the same goals and help shape an agency that lives and breathes music culture and can set the tone in the industry.”
We look forward to this joint future and to continuing working well with all of you! Julian, Moritz & Simon and the new Handshake Booking Team